According to the Research…
Washing the car is often a difficult task. Recent research shows that Georgian drivers essentially have two undesirable options. This is the classic "car wash dilemma."
Dilemma Part 1: The Traditional Wash
On one side, we have the traditional car wash, where you entrust your car to someone else. According to the research, we choose this when we want high quality. But what annoys us? The endless queues and waiting time, which is the main problem for nearly a third of users. Added to this is the high price, which, as many note, often doesn't match the quality received. You drop off your car and plan your whole day around it.
Dilemma Part 2: The Self-Service
On the other side, there are the "larian-ebi" (self-service bays). Here, it's the opposite: we choose them because they are fast and cheap. But this is also a compromise. The research shows that for the majority of users, the main drawback is the low quality. Added to this is the constant hassle: digging for coins, faulty equipment, and the discomfort of getting dirty in the process.
Ultimately, car washing takes up more space in our lives than it should. It's a task that you either have to plan for (traditional) or sacrifice yourself for (self-service).
How Do We Solve This Dilemma?
The Driwo strategy is designed to eliminate this dilemma. We took the quality of a traditional wash and added the speed of a self-service bay. The result is an automatic, contactless Drive-Thru wash that combines the best features and eliminates the drawbacks.
What does this mean for you?
- You Don't Waste Time: No waiting in line, no dropping off your car. Just drive in, wash, and move on.
- No Hassle: You don't need coins because payment is by card. The research showed this is very convenient for the majority (72%) of drivers.
- You Stay Clean: The entire process happens without you leaving the car.
- You Get Quality: Advanced robotics ensure a stable, high-quality wash without scratches.
Choosing Driwo means car washing becomes exactly what it should be—a simple, insignificant part of your day. It's no longer a dilemma; it's washing on autopilot.